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Thursday, May 18 • 12:00pm - 3:00pm
Branding Workshop: Create Your Blogging Brand Strategy to Stand Out and Work With the Brands You Love.

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Do you want to earn more money with influencer campaigns? Do you have a clear branding strategy in place for your blog?

It’s about more than just your logo, colors, and fonts. While visual branding is important, you need to have a clear branding strategy that defines your why and the purpose of your blog.

Your personal brand plays a huge role with the brands that want to work with you to produce sponsored content. In this interactive workshop led by Aimee, Felissa, and Chloe from the BlogPaws team, you’ll learn how to create a strong branding strategy and get insider tips about what the brands are looking for when it comes to selecting influencers.  

avatar for Aimee Beltran

Aimee Beltran

Director of Community Education, BlogPaws/Irresistible Pets
Aimee Beltran is the BlogPaws Director of Community Education. She brings over 10 years of instructional design and adult learning experience to the team. She is in charge of the Social Learning Community (SLC), an online community for pet influencers.Aimee writes two blogs: Irresistible... Read More →
avatar for Chloe DiVita

Chloe DiVita

COE, BlogPaws | Pet360 Media
Chloe is COE (aka: Chief of Everything) of BlogPaws, and the Director of Events and Programs for Pet360 Media. She works with the sales and marketing team as a key member of the product committee guiding innovation of new programs and products to help grow brand and influencer relationships... Read More →
avatar for Felissa Elfenbein

Felissa Elfenbein

BlogPaws Director of Influencer Marketing, BlogPaws
Felissa is the Director of Influencer Marketing for BlogPaws. During the day she can be found creating proposals for new campaigns, talking on the phone with sponsors, working on VIP events for the conference, and Skyping with the Pet360 Media Team.She has an MBA in Operations Management... Read More →

Thursday May 18, 2017 12:00pm - 3:00pm EDT
Room 202 Sheraton Myrtle Beach Convention Center