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Friday, May 19 • 2:30pm - 3:45pm
Telling Tails: How to write and craft posts that attract, engage, and keep your audience coming back for more

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How do some blogs get so many followers? Why do certain posts get shared repeatedly? Why did that tweet or photo go viral? It all starts with great content. Writing is a craft, and this session provides tips and tools that every author  — whether you’re writing short stories, blog posts, or 140-characer tweets — can use to create great stories, posts and content that grab readers and keep them coming back. In this session, you’ll learn how to target your content to your audience, how to come up with tons of ideas, the anatomy of a readable — and shareable — blog post, and the 5 Ts of writing engaging content. A special bonus: learn key differences between what cat-loving and dog-loving audiences want to read.

avatar for Susan C. Willett

Susan C. Willett

Blogger/Writer/Communications Consultant, Award winning author
Susan C. Willett’s award-winning original stories, photography, and humor can be found on her website LifeWithDogsAndCats.com, as well as on Facebook, Twitter, Instagram, Pinterest, and YouTube. The creator — along with her pets — of Dogs and Cats Texting™, Haiku by Cat™ (and Haiku by Dog™), she shares her home with shelter dogs Lilah, Jasper, and Tucker, as well as rescued cats Dawn, Athena, E... Read More →

Friday May 19, 2017 2:30pm - 3:45pm EDT
Room 106 Sheraton Myrtle Beach Convention Center