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Wednesday, May 17
 

6:30pm

PAWS and Share the Story with Bayer

Get ready to help keep families together with Bayer. Attendees of the BlogPaws 2017 Conference will partake in a life-changing program. Following a light dinner during the Wednesday, 05/17, pre-conference event, you will be able to make a difference in helping domestic violence survivors and their pets.

Visit the PetandWomenSafety.com website to get a sneak peek at this unprecedented movement.

Impactful, important, involved: Let's make a difference together with Bayer at BlogPaws.


Moderators
avatar for Chloe DiVita

Chloe DiVita

COE, BlogPaws | Pet360 Media
Chloe is COE (aka: Chief of Everything) of BlogPaws, and the Director of Events and Programs for Pet360 Media. She works with the sales and marketing team as a key member of the product committee guiding innovation of new programs and products to help grow brand and influencer re... Read More →


Wednesday May 17, 2017 6:30pm - 8:00pm
Ballroom D&E First Floor
 
Thursday, May 18
 

8:00am

8:00am

Registration
Thursday May 18, 2017 8:00am - 9:00pm
Hall of Fame Lobby Outside of Exhibit Hall

8:30am

A Hero's Banquet (Breakfast) Featuring K9s for Warriors and an Exclusive Featurette of Megan Leavey Sponsored by Merrick Pet Care
Breakfast begings at 8:30am
Remarks begin at 9:00am with the Featurette (approximately 3 1/2 minutes) and words from Merrick Pet Care and K9 for Warriors. 

Join us!

In theaters nationwide on June 9th, but at BlogPaws 2017 Conference first!

We join hands and hearts with Merrick Pet Care and their commitment to K9s For Warriors to present an exclusive peek at the featurette for Bleecker Street and LD Entertainment’s film, Megan Leavey Movie !!!

Based on the true life story of a young Marine corporal whose unique discipline and connection with her military combat dog saved many lives during their deployment in Iraq, the film exemplifies the power of the human/animal bond. Bring Kleenex!


Thursday May 18, 2017 8:30am - 9:30am
Ballroom D&E First Floor

9:45am

*** PRESS CONFERENCE ADVISORY *** Social Media Influencers Shake Up Pet Industry

WHAT: Official press conference at the Ninth BlogPaws 2017 Conference May18-20 in Myrtle Beach, South Carolina, to announce Pet Blogging and Social Media newsmakers, philanthropic platforms benefiting the human/animal bond, and exciting conference details. (Including dozens of influential pets on site) 

WHO: BlogPaws is a pet-friendly, three-day conference jam packed with educational sessions led by top professionals, networking with influencers, a busy exhibit hall, exciting brand events , and lots of pets. Pets remain at the heart of everything BlogPaws does. 

WHEN: Thursday, May 18th at 9:45 a.m. 

WHERE: Sheraton Myrtle Beach Convention Center Hotel, 2010 N. Oak St., Myrtle Beach, SC 

WHY: This pet-welcoming extravaganza unites 500 of the pet industry’s top influencers and key bloggers and social media influencers from around the country (and world) convening for a yearly conference of networking, monetization, learning, and more. 

State of the (pet blogging) union, Q&A with newsmakers, and more.  Exclusive Red Carpet Blogger Awards Ceremony takes place Saturday evening, May 20th. Designed to honor the best of the best in the pet blogging and social media world, 56 finalists in 14 categories are selected for their expertise, creativity, performance and achievements by a panel of industry professionals 

In an effort to reduce the carbon footprint and pawprint of all guests, BlogPaws, Only Natural Pet, and the Pet Sustainability Coalition (PSC) have partnered for our third zero-waste initiative at the 9th Annual BlogPaws Conference in Myrtle Beach, South Carolina. 

MEDIA AND PHOTO OPS:  By media invitation only, Thursday, May 18th at 9:45 a.m. Exhibit hall opens immediately thereafter. Photos and further information available on request.  BlogPaws team members are available to comment on the pet industry, pets as family members, blogging and pet influencers, and any other pet-related story angle. 

ABOUT BLOGPAWS:  Founded in 2009 by three dedicated pet lovers and bloggers, BlogPaws is the go-to resource for pet bloggers and social media enthusiasts looking to build their online presence, enhance their social networks, and support animal shelters and rescues around the world. The BlogPaws community also serves to connect pet bloggers and social media influencers with brands eager to connect with the vocal pet blogging community. BlogPaws is owned by Pet360, Inc. – a division of PetSmart. 

###

Media Contact:

Carol Bryant

BlogPaws Marketing and Social Media Manager

570-540-3341

carol@blogpaws.com

 



Thursday May 18, 2017 9:45am - 10:00am
Exhibit Hall

10:00am

12:00pm

CWA Track: Winn Feline Foundation Panel: Supporting Cat Health Studies and Providing a Resource for Cat Writers/Bloggers

You’ll hear the latest in cat health news including diabetes and new parasite control. You’ll learn how Winn can be a resource for stories you may be working on, or even impetus for developing blog and story ideas.


Moderators
avatar for Steve Dale

Steve Dale

Certified Animal Behavior Consultant, Certified Animal Behavior Consultant CABC
Steve Dale, CABC (certified animal behavior consultant) is host of two national radio shows (Black Dog Radio Productions), Steve Dale’s Pet World, The Pet Minute) and Steve Dale’s Pet World on WGN Radio, Chicago. For 21 year years he authored a Tribune syndicated national newspaper column. His blog is at... Read More →

Speakers
avatar for Shila Nordone, PhD

Shila Nordone, PhD

President, Winn Feline Foundation
Shila Nordone, PhD, is currently a Research Assistant Professor and instructor in veterinary immunology at NC State College of Veterinary Medicine. She is the recipient of many honors, including the Iowa State University "Excellence in Graduate Teaching" award. Dr. Nordone has participated in research projects and authored papers on human immunodeficiency virus, feline immunodeficiency virus, and Bartonella henselae and others. Dr. Nordone graduated from North Carolina State University with a BS in animal science, then completed her MS degree at Iowa State University in nutritional physiology. She received her PhD in immunology at NC State in 2000. Dr. Nordone is past Chief Scientific Officer of the AKC Canine Health Foundation, and is currently Director of Business Development American Kennel Club Canine Health Foundation... Read More →
avatar for Executive Director Vicki L. Thayer

Executive Director Vicki L. Thayer

Civic Feline Clinic
Executive Director Vicki L. Thayer has a 35-year background in feline medicine. A graduate of Washington State University’s College of Veterinary Medicine, Dr. Thayer is board certified in feline medicine by the American Board of Veterinary Practitioners (ABVP) and was principal owner of Civic Feline... Read More →


Thursday May 18, 2017 12:00pm - 12:50pm
Room 106 Sheraton Myrtle Beach Convention Center

12:00pm

Branding Workshop: Create Your Blogging Brand Strategy to Stand Out and Work With the Brands You Love.

Do you want to earn more money with influencer campaigns? Do you have a clear branding strategy in place for your blog?

It’s about more than just your logo, colors, and fonts. While visual branding is important, you need to have a clear branding strategy that defines your why and the purpose of your blog.

Your personal brand plays a huge role with the brands that want to work with you to produce sponsored content. In this interactive workshop led by Aimee, Felissa, and Chloe from the BlogPaws team, you’ll learn how to create a strong branding strategy and get insider tips about what the brands are looking for when it comes to selecting influencers.  


Speakers
avatar for Aimee Beltran, BlogPaws

Aimee Beltran, BlogPaws

Director of Community Education, BlogPaws
Aimee Beltran is the BlogPaws Director of Community Education. She brings over 10 years of instructional design and adult learning experience to the team. She is in charge of the Social Learning Community (SLC), an online community for pet influencers.Aimee writes two blogs: Irre... Read More →
avatar for Chloe DiVita

Chloe DiVita

COE, BlogPaws | Pet360 Media
Chloe is COE (aka: Chief of Everything) of BlogPaws, and the Director of Events and Programs for Pet360 Media. She works with the sales and marketing team as a key member of the product committee guiding innovation of new programs and products to help grow brand and influencer re... Read More →
avatar for Felissa Elfenbein

Felissa Elfenbein

BlogPaws Director of Influencer Marketing, BlogPaws
Felissa is the Director of Influencer Marketing for BlogPaws. During the day she can be found creating proposals for new campaigns, talking on the phone with sponsors, working on VIP events for the conference, and Skyping with the Pet360 Media Team. | | She has an MBA in Operations Management and lived in Hong Kong for a year before starting her blogging career. At night, Felissa can be found cuddled with her dogs while reading historical fiction or watching Syfy... Read More →


Thursday May 18, 2017 12:00pm - 3:00pm
Room 202 Sheraton Myrtle Beach Convention Center

12:00pm

Legal Do's and Don'ts/Fair Use/Copyright/Intellectual Property

This 3-hour workshop will take an in-depth look at the legal issues related to blogging and social media – particularly copyright, fair use, and the federal rules that apply to promotions and reviews. We will also discuss the First Amendment, privacy, trademark, and the rules of thumb the lawyer uses in regards to her online activities. 

The goal of this workshop is to provide real-world explanations of legal issues with tips and practical tools in the realm of blogging, vlogging, and social media with significant time dedicated to discussing questions from the audience.


Moderators
avatar for Yvonne DiVita

Yvonne DiVita

CoFounder, BlogPaws
Yvonne is a Co-Founder of BlogPaws. BlogPaws was her 3rd business venture and encompasses her desire to write and serve the pets she loves. In 2015, she was honored with the title of Woman of the Year in the Pet Industry Network. She continues to bring her passion for words and h... Read More →

Speakers
avatar for Shahrina Ankhi-Krol

Shahrina Ankhi-Krol

Attorney at Law, Ankhi-Krol Law
Shahrina Ankhi-Krol is the founder of Ankhi-Krol Law, located in New York City. She works with entrepreneurs at all stages of their businesses. The firm’s practice areas include Business, Contract, Trademark, and Copyright, with a unique focus on the fashion and pet industries. A... Read More →
avatar for Tom Collins

Tom Collins

Lead Dog, Old Dog Learning
As a Co-Founder of BlogPaws and former Director of Education, Development & Recruiting, Tom has been a central point of contact supporting the BlogPaws community. Now retired from BlogPaws, Tom's new venture, Old Dog Learning, promises to get you unstuck when you're contemplating... Read More →


Thursday May 18, 2017 12:00pm - 3:00pm
Room 206 Sheraton Myrtle Beach Convention Center

1:00pm

American Association of Feline Practitioners (AAFP) Panel : Cat Friendly Practices Begin at Home

American Association of Feline Practitioners (AAFP) has new data that demonstrates that Cat Friendly Practices (CFP) are worth the effort, and cats benefit once they’re in the clinic. Dr. Lambrecht will reveal the latest. Steve Dale describes how CFP really begin in the home, so getting them there isn’t half the battle – it’s not a battle at all. Most importantly, your help is needed as cat writer’s and bloggers can play an integral role as cat loving ambassadors to relay factual information about CFP and cat behavior to the general public. Doing so will save cat lives, and that is no exaggeration.


Speakers
avatar for Dr. Ken Lambrecht and his cat Bug!

Dr. Ken Lambrecht and his cat Bug!

Medical Director /Owner, AAHA accredited DVM practice
Dr. Ken Lambrecht received his DVM from University of Missouri 1981. He has been the Medical Director and owner of an AAHA accredited practice in Madison, Wisconsin since 1995. He is currently medical director of West Towne Veterinary Center which is a Gold Level Designated Cat Friendly Practice. | | He has served on the AAHA board of directors and various task forces including coauthoring the... Read More →
avatar for Steve Dale

Steve Dale

Certified Animal Behavior Consultant, Certified Animal Behavior Consultant CABC
Steve Dale, CABC (certified animal behavior consultant) is host of two national radio shows (Black Dog Radio Productions), Steve Dale’s Pet World, The Pet Minute) and Steve Dale’s Pet World on WGN Radio, Chicago. For 21 year years he authored a Tribune syndicated national newspaper column. His blog is at... Read More →


Thursday May 18, 2017 1:00pm - 1:50pm
Room 106 Sheraton Myrtle Beach Convention Center

2:00pm

Overworked & Overwhelmed? The Four-Step Process for Reinventing Your Writing
Whether you're writing full time, blogging, in the midst of a multi-book project or just starting out, this session will help you lose the feeling of being overworked and overwhelmed. You'll learn a four-step process to beat procrastination, use time blocking to help you get more done, claim your writing time and bump up your creativity and some in-the-trenches writing tips, hacks and advice. There will be giveaways, handouts and time for questions!

Speakers
avatar for Robbi Hess

Robbi Hess

CWO - Chief Writing Officer, All Words Matter, Inc.
I live in a zoo! Two dogs, five cats, three reptiles, occasionally two ferrets! Talk to me about writing, pets, unfinished crochet projects and my plan to hike a portion of the Appalachian Trail in 2018!


Thursday May 18, 2017 2:00pm - 2:50pm
Room 106 Sheraton Myrtle Beach Convention Center

5:00pm

Happy Hour Event in the Exhibit Hall Sponsored by PetSafe (Exhibit Halls closes at 6:00 p.m.)
Enjoy a cocktail and some noms thanks to PetSafe. Be sure to stop by their Booth #8 and say thanks!


Thursday May 18, 2017 5:00pm - 6:00pm
Exhibit Hall

6:00pm

Opening Remarks
Thursday May 18, 2017 6:00pm - 7:00pm
Ballroom D&E First Floor

7:00pm

Opening Reception Brought to You by Bayer!
Enjoy a buffet meal following Opening Remarks thanks to our Platinum sponsor Bayer!


Thursday May 18, 2017 7:00pm - 8:00pm
Ballroom D&E First Floor

8:00pm

Sip & Paint with Red Roof Inn

Please join Red Roof Inn for BlogPaws's first Sip & Paint Event Sponsored by Red Roof Inn.

We will supply the canvas, paint, artists, and cat and dog stencils. You provide the creativity.

Even if you don't choose to RSVP to paint we would still love your company to network, color, sip (alcoholic and non-alcoholic options), and enjoy a fun evening with friends, colleagues, and sponsors. Not sure how to get your painting home? Don't worry we have you covered!

RSVP link will be available via the BlogPaws Conference Attendee Newsletter on April 20th. 


Thursday May 18, 2017 8:00pm - 9:30pm
Ballroom C
 
Friday, May 19
 

7:30am

Registration/Info Desk Open
Friday May 19, 2017 7:30am - 6:30pm
Hall of Fame Lobby Outside of Exhibit Hall

7:30am

Pet Parks Open
Friday May 19, 2017 7:30am - 7:00pm
Rooms 102/103 & 104/105

8:00am

Breakfast and Networking
Friday May 19, 2017 8:00am - 9:00am
Ballroom D&E First Floor

8:30am

11:00am

Content Content Content In All Its Variations
Watch this space! You won't believe the content that will pop in here...soon!

Speakers
avatar for Robin Mudge

Robin Mudge

Blogger, Playful Kitty
Robin has been a blogging at Playful Kitty for a little over 3 years. The blog started when she was searching for a way to combine her artistic passions, he rlove for her cats, and a way to bring in a little money. | | Robin says, "I joined BlogPaws about a month after I first started and things blossomed from there. Before my blog's first birthday, I attended the BlogPaws Conference in Las Vegas.""Bloggers need to be able to tell as story creatively and effectively. Stories are used for both fiction and non-fiction. Great reviews tell us a story about a product or service!" | | Outside of blogging, Robin has lots of experience in the performance arts. Her time in college was focused on Special Education for the cognitively impaired.She's worked with and taught people ages 3 - 26 with autism, Down syndrome, and other cognitive and developmental disorders... Read More →
avatar for Jen Reeder

Jen Reeder

President, Dog Writers Association of America, Freelance Journalist
Freelance journalist Jen Reeder is the President of the Dog Writers Association of America (DWAA) and a member of the Cat Writers' Association. | | She writes frequently about pet health for the American Animal Hospital Association and is a columnist for Just Labs Magazine. Oth... Read More →
avatar for Penny Sansevieri

Penny Sansevieri

CEO, Author Marketing Experts, Inc
Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.   Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of fourteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the "leading guide to everything... Read More →
avatar for Wendy Toth

Wendy Toth

Director of Content, Pet360 Media
Wendy Toth is Director of Content for Pet360 Media, the publishing arm of PetSmart. She oversees the editorial teams for petMD.com, the #1 pet health site, and PawCulture.com, an inspirational lifestyle site that launched in late 2016. | Wendy got her start over a dozen years a... Read More →


Friday May 19, 2017 11:00am - 12:15pm
Ballroom C

11:00am

Fear Free Panel: Enrichment in the Built Environment

The panel will discuss all aspects of cat enrichment indoors, especially in owner's homes. Get creative! Great new content for articles and blog posts.


Speakers
avatar for Kristen Levine

Kristen Levine

Founder, Fetching Communications
A pet industry authority and entrepreneur, Kristen has a pedigreed reputation for helping pet brands connect authentically with pet parents. She believes that we need pets as much as they need us and she shows people how to live happier, healthier lives through pets on her multi-media platform... Read More →
avatar for Heather Lewis

Heather Lewis

Principal, Animal Arts
Heather is a principal of Animal Arts, an architectural firm that has exclusively designed veterinary hospitals and animal care facilities since 1979.  | | The firm has designed projects ranging in size from 2,400 to 110,000 square feet in 40 states, Canada, Australia, and Japan and has earned 42 awards for architectural excellence from Veterinary Economics... Read More →
avatar for Dr. Liz Bales, VMD

Dr. Liz Bales, VMD

Founder, Feline Environmental Enrichment Design Company
Dr. Liz Bales, VMD, is a 16-year practicing veterinarian who, through her experience, has gained a special interest in the unique behavioral and wellness needs of cats, including feline behavior, nutrition and internal medicine. She is the founder of the Feline Environmental Enrichment Design Company (FEED Co.) and inventor of The NoBowl Feeding System. Dr.Bales is featured as an expert in feline medicine for the 2017 series Natural Pets Tv - The Cat Edition, and in her Pet-X talk on the natural feeding behavior of cats. In print, Bales has contributed to Modern Cat Magazine... Read More →


Friday May 19, 2017 11:00am - 12:15pm
Room 106 Sheraton Myrtle Beach Convention Center

11:00am

How to Setup Shop and Monetize Selling Your Own Product
Many bloggers want to sell their own products, but have no idea where to start!

I’ll walk attendees through the steps required to set up two shop types (using Etsy — not just for handmade items anymore! — and Zazzle), how to list items, embed in a blog, and optimize for search.

I’ll share product photography techniques and product-specific social media tips, as well as basic tips for finding manufacturers. We’ll also have a product brainstorming session so we’ll all leave ready to go!

Speakers
avatar for Rochelle BaRoss

Rochelle BaRoss

Blogger, The Broke Dog
Although relatively new to blogging, Rochelle has been selling on Etsy for almost six years and has been working in the fashion world as a designer for four years. | | While still working full-time as a fashion designer, she sold almost $7000 worth of dog bow ties from her shop Brooklyn Bowtied in 2016. She says, "I've visited the Etsy headquarters and interviewed for their Maker Specialist position, which is a role that helps shop owners grow and develop their... Read More →


Friday May 19, 2017 11:00am - 12:15pm
Ballroom A

11:00am

Take Your "Show" on the Road: Build Your Audience and Boost Your Sales Using Facebook Live
Get read to learn:

  • Proven methods for instantly boosting your confidence.
  • Tricks for easily coming up with loads of content ideas.
  • How to prepare like a professional performer who speakes clearly and confidnetly on camera.
  • How to quickly recover when things go wrong! There are no do-overs, it's LIVE video!
  • How to make th emost out of your live broadcast by powerfully repurposing video after you are done, saving you time and money! 

Speakers
avatar for Molly Mahoney

Molly Mahoney

Facebook Live Ninja and Confidence Coach, The Prepared Performer
Camera Confidence Coach and Facebook Live Ninja, Molly Mahoney will bring your crowd to their feet, eager to share their awesome with the world via Live Video. She is known for energizing a room, and inspiring others to step into an elevated sense of their own awesome and th... Read More →


Friday May 19, 2017 11:00am - 12:15pm
Room 206 Sheraton Myrtle Beach Convention Center

11:00am

Video techniques to WOW your readers - Right from your phone!

In this session, Ron will go over video techniques to take your video to wow – lighting, scrubbing the set, scripting, etc. – and include an intro with phone techniques – how to hold, using a stick/tripod, microphone, etc. He will also spend a few minutes on differences in live video (Facebook Live and Periscope) and video for editing (YouTube)


Speakers
avatar for Ron Lee

Ron Lee

Videographer/Reporter, WBTV
Ron Lee is a multi-award winning reporter and photojournalist with over three decades in television news. With a degree in telecommunications/mass media and a passion for storytelling, Ron owns his own production company and manages the logistics desk at WBTV (CBS) in Charlotte, N.C. where he delegates teams of reporters and photographers to cover the news of the day. | | Ron volunteers his time to develop compelling videos for rescue groups and area shelters. When he is not spending time with his two hounds, Lacey and Clayton, Ron has covered the 9/11 attacks from Ground Zero, reported live during natural disasters and followed high profile court cases, including Susan Smith and Rae Carruth. You can follow Ron on Twitter at... Read More →


Friday May 19, 2017 11:00am - 12:15pm
Room 202 Sheraton Myrtle Beach Convention Center

11:00am

Cat Lounge and Honor Flags Open
Enjoy time in the Cat Lounge or creating an Honor Flag. The booths will be closed, but you are welcome in these areas.

Friday May 19, 2017 11:00am - 2:30pm
Cat Lounge in Exhibit Hall

12:15pm

Table Topics: Writing about dogs and Amazon Book Sales
Table Topics:

Jen Reeder - Writing about dogs – how to handle the diversity in a subject as broad as dogs; muses, inspiration, and resources.

Penny Sansevieri - How to sell more products and books on Amazon. We'll talk keywords, alogrithms, and how to get more access to international markets!

Jodi Chick - International Ambassador for 2017 - Tips and Tricks for International Pet Bloggers to Help Expand Your Audience and Maximize Opportunities With Brands

 

Speakers
avatar for Jodi Chick

Jodi Chick

Blogger In Chief, Kol's Notes
Jodi Chick is a lifestyle blogger from Vancouver, BC (That’s in Canada, eh?) who believes anyone can have a pet-friendly home that doesn't feel like it's gone to the dogs. When she’s not arguing with her sassy puggle or snuggling her sweet rescue dog, she can be found in the kitc... Read More →
avatar for Jen Reeder

Jen Reeder

President, Dog Writers Association of America, Freelance Journalist
Freelance journalist Jen Reeder is the President of the Dog Writers Association of America (DWAA) and a member of the Cat Writers' Association. | | She writes frequently about pet health for the American Animal Hospital Association and is a columnist for Just Labs Magazine. Oth... Read More →
avatar for Penny Sansevieri

Penny Sansevieri

CEO, Author Marketing Experts, Inc
Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU.   Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of fourteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the "leading guide to everything... Read More →


Friday May 19, 2017 12:15pm - 1:00pm
Ballroom D&E First Floor

12:15pm

LUNCH
Friday May 19, 2017 12:15pm - 1:15pm
Ballroom D&E First Floor

1:15pm

Keynote: Kathleen Gage: The Delaney Factor: Discover How to Overcome Any Obstacle And Achieve More than You Dreamed Possible

The world of business has shifted. Today, more than ever, it’s possible to establish your business model based on passions.  

Kathleen Gage will share the exact steps on how create your business to reflect what’s most important to you in order to more fully serve your market at the deepest level.

You will...

 

  • Learn how Delaney, a stray dog, opened incredible opportunity by showing what true grit and determination actually is
  • Find out what the Trifecta Model for Success is and how to apply it to your blogging and business
  • Discover how to tap into your instinct and intuition to create opportunity for years to come
  • Understand the power of “looking beyond” the obvious to create massive opportunity for your business, your mission and your purpose

 

About  Kathleen Gage

As an early adopter of online marketing, Kathleen Gage works with experts who want to build their businesses based on their passion and values. She helps them identify the fastest path to visibility, position and profits.

Although Kathlee is best known for her no-nonsense approach to life and business, when she’s not working with clients, creating information products, writing books or speaking on the platform, Kathleen can be found training for a marathon, walking her dogs, working in her many flower gardens, feeding her horses or playing a fierce game of cards.


Speakers
avatar for Kathleen Gage

Kathleen Gage

Owner, Power Up for Profits
Kathleen's main role in life is mother to several rescue animals. When not catering to the needs of her dogs, cat, and horses, Kathleen can be found running her business. | | She is a marketing strategist and product-creation expert who works with consciously aware speakers, authors, consultants and entrepreneurs who are ready to package their expertise into money making products and services in order to reach a global market and generate sustainable revenue while doing their... Read More →


Friday May 19, 2017 1:15pm - 2:30pm
Ballroom D&E First Floor

2:30pm

Analytics for Bloggers: Make More Money Doing What You Love by Tracking 3 Simple Metrics
Countdown to success! Do you know your numbers and what they mean? Mike does. He'll help you with that, if you show up and bring him a snickers bar. 

Speakers
avatar for Mike Linville

Mike Linville

Founder + CEO, Black Dog Marketing
Mike Linville is the Marketing expert for business owners who demand results. Through his personal coaching, training programs and "Done-For-You" marketing services, he’s here to get you on track with your marketing so you can finally build that business of your dreams. His insights have been featured on Inbound Now, Pet Product News and Pet Life Radio and he's worked with some of the largest names in the pet industry like VetStreet, Bark Magazine, Dr. Marty Becker, Red Barn Pet Products and The Honest Kitchen. When not sitting in front of a computer or whiteboard, Mike can be found in a mud run, a loud concert or just hangin' with his newfie... Read More →


Friday May 19, 2017 2:30pm - 3:45pm
Room 202 Sheraton Myrtle Beach Convention Center

2:30pm

Photography and Your Phone: It Doesn't Have To Make You Crazy!

Cell phone photography frustrating?

Don’t go buy a new phone, come to Monique’s class!

She will be reviewing basic photography rules and techniques, phone camera settings, and post processing-all on your phone or tablet.

Be sure to bring your phone as this is a hands on class. Monique will help each of you set up your phone for maximum photography enjoyment and results.




Speakers
avatar for Monique Rodriguez

Monique Rodriguez

Photographer/Owner, Silver Paw Studio
Monique is the owner of Silver Paw Studio in Fort Collins, Colorado providing custom photography for pets and their people, for businesses, and for commercial clients. Silver Paw Studio emerged from her nearly 15 years in the veterinary industry fused with her experience as a “pe... Read More →


Friday May 19, 2017 2:30pm - 3:45pm
Room 206 Sheraton Myrtle Beach Convention Center

2:30pm

Telling Tails: How to write and craft posts that attract, engage, and keep your audience coming back for more

How do some blogs get so many followers? Why do certain posts get shared repeatedly? Why did that tweet or photo go viral? It all starts with great content. Writing is a craft, and this session provides tips and tools that every author  — whether you’re writing short stories, blog posts, or 140-characer tweets — can use to create great stories, posts and content that grab readers and keep them coming back. In this session, you’ll learn how to target your content to your audience, how to come up with tons of ideas, the anatomy of a readable — and shareable — blog post, and the 5 Ts of writing engaging content. A special bonus: learn key differences between what cat-loving and dog-loving audiences want to read.


Speakers
avatar for Susan C. Willett

Susan C. Willett

Blogger/Writer/Communications Consultant, Award winning author
Susan C. Willett’s award-winning original stories, photography, and humor can be found | on her website LifeWithDogsAndCats.com, as well as on Facebook, Twitter, Instagram, | Pinterest, and YouTube. The creator — along with her pets — of Dogs and Cats Texting™, | Haiku by... Read More →


Friday May 19, 2017 2:30pm - 3:45pm
Room 106 Sheraton Myrtle Beach Convention Center

2:30pm

The Power of Engagement: How to Build it and Why it Matters

Grow your presence through powerful engagement that appeals to readers and attracts sponsors. We’ll share proactive, strategic steps that help you create a successful formula to engage your audience and grow your brand.

 


Speakers
avatar for Bernard Lima-Chavez

Bernard Lima-Chavez

Campaign Manager, BlogPaws/ The Graffiti Dog
Bernard is a deaf dog pet parent, freelance writer, and blogger. His work has appeared in many pet-related publications. Before joining BlogPaws, Bernard worked for years as a veterinary technologist in shelter medicine. He is an "Ask petMD" expert and a member of the Dog Writers... Read More →
avatar for Maggie Marton

Maggie Marton

Senior Editor, BlogPaws Social Media & Marketing
Maggie Marton is an award-winning writer immersed in the pet industry. She serves as the BlogPaws Senior Editor and contributes two columns monthly to Pet Age Magazine, as well as blog posts for several pet industry organizations and manufacturers. | | In 2012, she wrote Clicke... Read More →


Friday May 19, 2017 2:30pm - 3:45pm
Ballroom A

2:30pm

What are you Worth in 2017? And, How to Make Brands Believe It!

You are your blog, your blog is a brand, a brand is a business.  It is with this mindset that our presentation will share helpful insight on gaining an understanding of your blog’s potential reach and influence in such a way where you can then effectively communicate that reach to brands along with identifying an appropriate rate of compensation. 

This presentation will share the factors brands are utilizing when deciding which influencers they will partner with for campaigns, including direct input from several brands.  Items such as reach, readership and engagement will be discussed along with messaging, tone and branding.   We will also talk about what it means to be your brand and how best to represent and build that online.

An overview of how to approach and present this information to brands (with examples) will be given along with some “best practices” for collaborating with brands effectively.  


Speakers
avatar for Bryn Nowell

Bryn Nowell

Blogger, A Dog Walks into a Bar
Bryn is a lifestyle blogger who has curated A Dog Walks Into a Bar for just over a year.  Last year, her blog was selected as a “Best New Pet Blog,” finalist for the Nose-to-Nose awards at BlogPaws.   | | Bryn says, "My blog has focused on the two things I love: Dogs and Drinking." | | Bryn has a Bachelor's Degree in Public Relations and a Masters in Business Administration with a Marketing Concentration... Read More →
avatar for Alison Reder

Alison Reder

Writer/Digital Influencer/Blogger/WordPress Websites, Sarcastic Dog
Alison Reder curates the healthy lifestyle and dog blog, Sarcastic Dog. The blog focuses on healthy living with your dog and rescue and advocacy work on behalf of pit bull type dogs. In the Spring of 2016, Alison reached out to several favorite brands and launched her first major sponsored campaign, The Healthy Dog, Healthy You Challenge with sponsorships from Ruffwear, Title Nine, Caru Pet foods, Polar, ZigZev Head Bands, Earth Rated, The Green Pet Shop and Honest Kitchen. | | From this collaboration, Alison gained valuable insight into the blogger/brand relationship. Ms. Reder has a Masters in Non-Profit Management and has spent the last six and a half years creating WordPress websites and developing and implementing digital marketing plans for small businesses and non-profit organizations through her agency... Read More →


Friday May 19, 2017 2:30pm - 3:45pm
Ballroom C

2:30pm

4:00pm

10 Digital Marketing Trends for 2017
It seems like every day there is something new going on in the world of digital marketing and blogging. In our panel presentation, we will uncover the latest trends and give listeners to the tools they need to get involved.

These topics include: Answer Box Results, Mobile-first Design, Google Amp, Paid Social (new things with LinkedIn, Facebook, and more), Live Streaming, VR, Google Home/Amazon Echo, Programmatic Buys, Voice Search, Personalization, and potentially even more.  

Speakers
avatar for Caitlin Boroden

Caitlin Boroden

Director of Digital Integration, DragonSearch
Caitlin is a Senior Digital Marketing Strategist at DragonSearch in the beautiful Hudson Valley, NY. She is fascinated by SEO, photography, puppies, and has a slight addiction to Reddit.   "I can’t get enough of the digital marketing industry and fill my days with technical au... Read More →
avatar for Tyler Brown

Tyler Brown

Digital Marketing Associate, DragonSearch
Tyler Brown is a recent college grad who has been balancing the art of SEO, blogging, and horseback riding all in a normal day. Her teaching of SEO best practices began at DragonSearch, a digital marketing agency in New York. After an eye opening and rewarding internship, she was... Read More →
avatar for Alex Ioanna

Alex Ioanna

Digital Advertising Strategist, DragonSearch
Alex is 25 years old and lives in the Hudson Valley area of New York state. He loves hiking in the area when the weather permits and enjoys watching and analyzing film. | | Alex has an associates degree in communications and media arts, and a bachelors degree in Business Manage... Read More →


Friday May 19, 2017 4:00pm - 5:15pm
Room 206 Sheraton Myrtle Beach Convention Center

4:00pm

Bloggers Who Code: Learn HTML + CSS. Take Control & Customize Your Site Your Way.

Looking to get comfortable with basic HTML & CSS, so you can customize your site your way? Take back control and attend this session! 

In this session, you will gain an understanding of just what exactly HTML & CSS are and what they are used for. The session will also cover major key components, so that you can easily write and understand these technical languages.  

We'll discuss what you can do with just a basic understanding and do live examples, so come prepared with your own code problems and customization dreams! We'll chat about where the magical code lives and how it might be different on various blogging platforms. 

You'll walk away with even more resources if you are ready to move on to more advanced web development as well as an understanding when you should customize, use a plugin, or even hire out for help.


Speakers
avatar for Jessica Shipman

Jessica Shipman

Blogger, Web Developer, Beagles & Bargains + JessicaShipman.com
After teaching herself HTML and CSS at age 12, Jessica went on to graduate from Cornell University with a B.S. in Information Science, Systems, and Technology where she studied Web Development and Computer Science with an emphasis on Human-Computer Interaction Design. | | After graduation Jessica moved back home to Northern Virginia and has been working full time as a Software Engineer and Web Developer. | | Shortly after graduation Jessica adopted her first dog Luna, started her dog blog Beagles... Read More →


Friday May 19, 2017 4:00pm - 5:15pm
Ballroom A

4:00pm

Canva Made Easy: Design and Visual Branding

In this session you will learn how flexible Canva truly is.

Designing assets for your blog or website and creating clear visual branding using this program is not as complicated as you might think. We will go through a few step-by-step tutorials so you can walk away knowing how to create your own worksheets or workbooks, e-books, and social media images.

Not only that, but you’ll also learn the elements of generating brand recognition across all your visual assets.

 


Speakers
avatar for Christine Jerry

Christine Jerry

Founder, 2011
Christine Jerry, Blogger & Freelance Writer & Designer, was born and raised in Hawai’i. She is now living in Arizona with her husband, 2 children, and 2 furbabies. Blogging and freelancing is not only her creative outlet, but a way to connect with other moms, who understand that being perfect is not only unrealistic, but also highly... Read More →


Friday May 19, 2017 4:00pm - 5:15pm
Room 202 Sheraton Myrtle Beach Convention Center

4:00pm

Maximize Your Income Through Negotiation
As a lawyer, my clients frequently ask for advice on how to be a better negotiator.  In this session, I will share negotiation tactics and relay real world experiences where they have worked.  I will also discuss the most common contract terms that I see negotiated and how to maximize your income by effectively negotiating these terms.

Speakers
avatar for Jamie Lieberman

Jamie Lieberman

Partner, Hashtag Legal LLC
Jamie is a partner and founder of Hashtag Legal, a law firm specializing in the influencer marketing and social media industries and Businessese, offering downloadable DIY legal forms and online courses. She represents influencers, agencies and brands and has extensive experience... Read More →


Friday May 19, 2017 4:00pm - 5:15pm
Ballroom C

5:30pm

6:30pm

 
Saturday, May 20
 

7:30am

CWA Breakfast Networking Annual Meeting
Saturday May 20, 2017 7:30am - 9:00am
Room 202 Sheraton Myrtle Beach Convention Center

7:30am

Registration/Info Desk Open
Saturday May 20, 2017 7:30am - 4:00pm
Hall of Fame Lobby Outside of Exhibit Hall

7:30am

Pet Parks Open
Saturday May 20, 2017 7:30am - 9:00pm
Rooms 102/103 & 104/105

8:00am

Breakfast and Networking
Saturday May 20, 2017 8:00am - 9:00am
Ballroom D&E First Floor

9:00am

All Hands on Dog: Ten Touches That Could Save Your Dog's Life

In this hands-on group workshop, you will learn a ten-touch technique called the “Pettern”—a hybrid between a “petting” and a “pattern”. The Pettern is a simple, DIY pet scan that mimics petting your dog but follows a repeatable pattern of assessment. The goal? To know intimately your dog’s baseline so you can detect changes early.

We will learn the Pettern by demonstration on four-legged audience volunteers and allow ample time for Q & A. You will walk away with new knowledge that you can apply immediately.

Will practicing the Pettern make you a better pet owner? “Yes” is an understatement. It will make you a better advocate, care provider, and veterinary client. This scan saved my own dog’s life.

Choose to make your dog’s health and wellness top of mind by learning the ten touches of the Pettern at BlogPaws!


Speakers
avatar for Dr. Julie Buzby

Dr. Julie Buzby

Founder & President, Dr. Buzby's ToeGrips for Dogs
Dr. Julie Buzby graduated from Kansas State University College of Veterinary Medicine in 1997 and began her career caring for dogs, cats, and horses. To augment her Western training, she earned certification by the American Veterinary Chiropractic Association in 1998, and by the... Read More →


Saturday May 20, 2017 9:00am - 10:15am
Ballroom A

9:00am

SEO for the Beginner

Feel frustrated that your traffic is not growing? Are you a newer (or even experienced) blogger that feels flustered when you hear the words “Search Engine Optimization”? Fluster no more!

In this session you will learn beginner level strategies that will help you grow and engage your audience. Find out tricks and tips you can use as soon as you get home to best target your audience with your content and learn how to make Google love you! We will break down the truths and the fallacies in the SEO world so you can put your efforts only where you need to!

We will also discuss some basic level coding topics and plugin options for Wordpress to help you improve your website. Bring your questions!


Speakers
avatar for Jill Caren

Jill Caren

Owner, 2 Dogs Media
Jill Caren is the founder of 2 Dogs Design, a New Jersey based web development and digital marketing agency that has been serving clients since 2007. Jill works alongside clients in all verticals to ensure they are getting the most visibility and reaching their target market in today’s ever-changing digital world. Over the years, Jill has successfully created, developed, marketed and sold several websites including e-commerce and blogs and has been published in a variety of publications such as BusinessWeek, CIO and Search Engine Watch. She also owns CharityPaws, a social goods website that launched mid-2014 and helps animal rescues and charities raise funds with positive inspired apparel for animal lovers. In the first 4 months of the BETA launch she was able to successfully donate over $4,500 to various rescues through CharityPaws. Connect with Jill... Read More →


Saturday May 20, 2017 9:00am - 10:15am
Ballroom C

9:00am

WORKSHOP: Facebook, Pinterest, and Instagram: How To Make them WORK for YOU

Social media changes faster than Clark Kent in a phone booth. Embrace the latest changes to Facebook, Pinterest, and Instagram as three pros in these platforms show you their hands-on proven tips in social media and ways to combine these three platforms for maximum effect! 


Moderators
avatar for Carol Bryant

Carol Bryant

Marketing and Social Media Manager, BlogPaws/Fidose of Reality
A BlogPaws conference perfect attendee, Carol joined the team in 2012. Carol oversees social media, marketing management, and engages with media for the brand and the conference.A dog lover of the highest order, is how Gayle King introduced Carol when she and her Cocker Spaniel... Read More →

Speakers
avatar for Ryan Carter

Ryan Carter

Founder/CEO, 1985
Ryan Carter is the founder and CEO of the digital marketing agency, Parachute Media, and the famous Camping with Cats Instagram account. He blends his passion for studying human behavior with practical strategies for building online communities. 
avatar for Elizabeth Keene

Elizabeth Keene

digital Influencer/marketer, The Chronicles of Cardigan
Elizabeth Keene is the keeper of a husband, three kids, two Cardigan Welsh Corgis, one toothless chihuahua, a flock of rescue cats, and during most months, at least one foster pet. Between chores, she writes humorous things about the animals (mostly hers) at her award-winning blo... Read More →
avatar for Kelsie McKenzie

Kelsie McKenzie

Founder, It's Dog or Nothing
Kelsie McKenzie is the owner and fur-covered girl behind the scenes of It's Dog or Nothing, a resources for 'All Things Pyrenees'. Her passion for blogging ignited when she began to experience the number of Great Pyrenees being surrendered for breed-specific traits. Kelsie has si... Read More →


Saturday May 20, 2017 9:00am - 12:00pm
Room 106 Sheraton Myrtle Beach Convention Center

9:00am

10:30am

Email isn’t Dead – How to Grow & Engage Your Audience with Email Marketing
Outline:
-basic email design
-designing email with mobile in mind
-email best practices
-advanced techniques: segmentation, automation, autoresponders, list maintenance
-review of email systems
-25 ways to grow your email list
-using email + social media
-sourcing free pro images for email
-Q&A  

Bloggers can't rely on their audience to keep visiting their blog. They need to pull them in with email. Info shared can be used immediately at any level of expertise. Online resources given.  

Speakers
avatar for Kim Butler

Kim Butler

Owner, Good Dog Enterprises LLC
Kim is a serial entrepreneur who started her first company, Kim's Khocolate, at the age of eleven. She was discovered by Guy Kawasaki after she handmade 18,000 candy bars for a high school fundraising project. Guy invited her to make custom Khocolate for Apple, which led to the computer giant becoming her largest client. | | Kim went on to do business with The Rolling Stones... Read More →


Saturday May 20, 2017 10:30am - 11:45am
Ballroom A

10:30am

SEO for the Advanced Blogger

If I told you that you could double your traffic in a year, would you believe me?

Well, it is possible and I will show you how! In this session you will learn advanced strategies for generating content ideas and writing content that wins in the search engines. We will focus on on-site strategies that can make a big difference in your search results and organic reach from content writing to markup tactics. You will also learn how to evaluate your existing analytical data to improve your existing content to beat  out the competition.

This will be an interactive session os bring your questions if you dare!


Speakers
avatar for Jill Caren

Jill Caren

Owner, 2 Dogs Media
Jill Caren is the founder of 2 Dogs Design, a New Jersey based web development and digital marketing agency that has been serving clients since 2007. Jill works alongside clients in all verticals to ensure they are getting the most visibility and reaching their target market in today’s ever-changing digital world. Over the years, Jill has successfully created, developed, marketed and sold several websites including e-commerce and blogs and has been published in a variety of publications such as BusinessWeek, CIO and Search Engine Watch. She also owns CharityPaws, a social goods website that launched mid-2014 and helps animal rescues and charities raise funds with positive inspired apparel for animal lovers. In the first 4 months of the BETA launch she was able to successfully donate over $4,500 to various rescues through CharityPaws. Connect with Jill... Read More →


Saturday May 20, 2017 10:30am - 11:45am
Ballroom C

12:00pm

Table Topics: Facebook and Learning to Network
Elizabeth Keene - Taking the Fear Out of Facebook Marketing: How to Reach and Keep Reaching Those Who Mean the Most to Your Business

 Shawna Schuh - How to Build a Better Network to Reach More People and more Pets as You Grow Your Blog Business.

Speakers
avatar for Elizabeth Keene

Elizabeth Keene

digital Influencer/marketer, The Chronicles of Cardigan
Elizabeth Keene is the keeper of a husband, three kids, two Cardigan Welsh Corgis, one toothless chihuahua, a flock of rescue cats, and during most months, at least one foster pet. Between chores, she writes humorous things about the animals (mostly hers) at her award-winning blo... Read More →
avatar for Shawna Schuh

Shawna Schuh

President & Chief Pet & People Wrangler, Schuh Biz
25+ years as a business owner/entrepreneur provides perspective and insights that help make WIPIN work. Shawna spends the time she isn’t feeding, cleaning and vacuuming pet hair working with professionals as an executive coach and facilitator. She is a Master Practitioner in Ne... Read More →


Saturday May 20, 2017 12:00pm - 1:00pm
Ballroom D&E First Floor

12:00pm

LUNCH
Saturday May 20, 2017 12:00pm - 1:00pm
Ballroom D&E First Floor

1:00pm

Keynote: Jay Baer - Youtility: How to Build a World-Class Personal Brand by Being Hyper-Useful
Come hear the world's most reTweeted person among digital marketers share impactful advice for creating your personal brand!

Speakers
avatar for Jay Baer

Jay Baer

Founder, Convince & Convert
Digital marketing and online customer service are broken, and Jay Baer brings the repair kit. Jay has created five multi-million dollar companies, and is the most retweeted person in the world among digital marketers. He is the President of  Convince & Convert, a consulting firm that... Read More →


Saturday May 20, 2017 1:00pm - 2:30pm
Ballroom D&E First Floor

2:30pm

One on One Sessions - Meet with Experts - Get Your Burning Questions Answered
Meet with Experts in SEO, Pinterest, Email Marketing, Building Processes, Learning Tech, and Making Awesome Photos. 

10 Minutes with Each Expert.

Registrations Required.  Only 9 for each Expert. When seats sell out, they sell out. We don't have more. Sign up Now!

https://www.eventbrite.com/e/blogpaws-2017-one-on-one-session-signups-tickets-34369999594


Speakers
avatar for Kim Butler

Kim Butler

Owner, Good Dog Enterprises LLC
Kim is a serial entrepreneur who started her first company, Kim's Khocolate, at the age of eleven. She was discovered by Guy Kawasaki after she handmade 18,000 candy bars for a high school fundraising project. Guy invited her to make custom Khocolate for Apple, which led to the computer giant becoming her largest client. | | Kim went on to do business with The Rolling Stones... Read More →
avatar for Jill Caren

Jill Caren

Owner, 2 Dogs Media
Jill Caren is the founder of 2 Dogs Design, a New Jersey based web development and digital marketing agency that has been serving clients since 2007. Jill works alongside clients in all verticals to ensure they are getting the most visibility and reaching their target market in today’s ever-changing digital world. Over the years, Jill has successfully created, developed, marketed and sold several websites including e-commerce and blogs and has been published in a variety of publications such as BusinessWeek, CIO and Search Engine Watch. She also owns CharityPaws, a social goods website that launched mid-2014 and helps animal rescues and charities raise funds with positive inspired apparel for animal lovers. In the first 4 months of the BETA launch she was able to successfully donate over $4,500 to various rescues through CharityPaws. Connect with Jill... Read More →
avatar for Kelsie McKenzie

Kelsie McKenzie

Founder, It's Dog or Nothing
Kelsie McKenzie is the owner and fur-covered girl behind the scenes of It's Dog or Nothing, a resources for 'All Things Pyrenees'. Her passion for blogging ignited when she began to experience the number of Great Pyrenees being surrendered for breed-specific traits. Kelsie has si... Read More →
avatar for Monique Rodriguez

Monique Rodriguez

Photographer/Owner, Silver Paw Studio
Monique is the owner of Silver Paw Studio in Fort Collins, Colorado providing custom photography for pets and their people, for businesses, and for commercial clients. Silver Paw Studio emerged from her nearly 15 years in the veterinary industry fused with her experience as a “pe... Read More →
avatar for Shawna Schuh

Shawna Schuh

President & Chief Pet & People Wrangler, Schuh Biz
25+ years as a business owner/entrepreneur provides perspective and insights that help make WIPIN work. Shawna spends the time she isn’t feeding, cleaning and vacuuming pet hair working with professionals as an executive coach and facilitator. She is a Master Practitioner in Ne... Read More →
avatar for Jessica Shipman

Jessica Shipman

Blogger, Web Developer, Beagles & Bargains + JessicaShipman.com
After teaching herself HTML and CSS at age 12, Jessica went on to graduate from Cornell University with a B.S. in Information Science, Systems, and Technology where she studied Web Development and Computer Science with an emphasis on Human-Computer Interaction Design. | | After graduation Jessica moved back home to Northern Virginia and has been working full time as a Software Engineer and Web Developer. | | Shortly after graduation Jessica adopted her first dog Luna, started her dog blog Beagles... Read More →


Saturday May 20, 2017 2:30pm - 4:00pm
Media Lounge in Exhibit Hall

5:00pm

Red Carpet Happy Hour & Strut Your Stuff
Saturday May 20, 2017 5:00pm - 6:00pm
Hall of Fame Lobby Outside of Exhibit Hall

6:00pm

8:00pm

It's Time for the After-Pawty! Celebrate!
Saturday May 20, 2017 8:00pm - 10:00pm
Ballroom D&E First Floor