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Session [clear filter]
Thursday, May 18
 

2:00pm EDT

Overworked & Overwhelmed? The Four-Step Process for Reinventing Your Writing
Whether you're writing full time, blogging, in the midst of a multi-book project or just starting out, this session will help you lose the feeling of being overworked and overwhelmed. You'll learn a four-step process to beat procrastination, use time blocking to help you get more done, claim your writing time and bump up your creativity and some in-the-trenches writing tips, hacks and advice. There will be giveaways, handouts and time for questions!

Speakers
avatar for Robbi Hess

Robbi Hess

CWO - Chief Writing Officer, All Words Matter, Inc.
I live in a zoo! Two dogs, five cats, three reptiles, occasionally two ferrets! Talk to me about writing, pets, unfinished crochet projects and my plan to hike a portion of the Appalachian Trail in 2018!


Thursday May 18, 2017 2:00pm - 2:50pm EDT
Room 106 Sheraton Myrtle Beach Convention Center
 
Friday, May 19
 

11:00am EDT

How to Setup Shop and Monetize Selling Your Own Product
Many bloggers want to sell their own products, but have no idea where to start!

I’ll walk attendees through the steps required to set up two shop types (using Etsy — not just for handmade items anymore! — and Zazzle), how to list items, embed in a blog, and optimize for search.

I’ll share product photography techniques and product-specific social media tips, as well as basic tips for finding manufacturers. We’ll also have a product brainstorming session so we’ll all leave ready to go!

Speakers
avatar for Rochelle BaRoss

Rochelle BaRoss

Blogger, The Broke Dog
Rochelle BaRoss is a blogger at The Broke Dog, a site designed to help cash-strapped dog owners spoil their pups without draining their bank accounts. She recently moved from Brooklyn, NY to Providence, RI.


Friday May 19, 2017 11:00am - 12:15pm EDT
Ballroom A

11:00am EDT

Take Your "Show" on the Road: Build Your Audience and Boost Your Sales Using Facebook Live
Get read to learn:

  • Proven methods for instantly boosting your confidence.
  • Tricks for easily coming up with loads of content ideas.
  • How to prepare like a professional performer who speakes clearly and confidnetly on camera.
  • How to quickly recover when things go wrong! There are no do-overs, it's LIVE video!
  • How to make th emost out of your live broadcast by powerfully repurposing video after you are done, saving you time and money! 

Speakers
avatar for Molly Mahoney

Molly Mahoney

Facebook Live Ninja and Confidence Coach, The Prepared Performer
Camera Confidence Coach and Facebook Live Ninja, Molly Mahoney will bring your crowd to their feet, eager to share their awesome with the world via Live Video. She is known for energizing a room, and inspiring others to step into an elevated sense of their own awesome and then... Read More →


Friday May 19, 2017 11:00am - 12:15pm EDT
Room 206 Sheraton Myrtle Beach Convention Center

11:00am EDT

Video techniques to WOW your readers - Right from your phone!

In this session, Ron will go over video techniques to take your video to wow – lighting, scrubbing the set, scripting, etc. – and include an intro with phone techniques – how to hold, using a stick/tripod, microphone, etc. He will also spend a few minutes on differences in live video (Facebook Live and Periscope) and video for editing (YouTube)


Speakers
avatar for Ron Lee

Ron Lee

Television News Reporter, WBTV
Ron started out his broadcasting career over three decades ago. He has been Chief Photographer, the infamous WBTV “Cam Man” and an on-air reporter. Today he regularly posts and tweets breaking news from the field before producing a package for the evening news and enjoys speaking... Read More →


Friday May 19, 2017 11:00am - 12:15pm EDT
Room 202 Sheraton Myrtle Beach Convention Center

2:30pm EDT

Analytics for Bloggers: Make More Money Doing What You Love by Tracking 3 Simple Metrics
Countdown to success! Do you know your numbers and what they mean? Mike does. He'll help you with that, if you show up and bring him a snickers bar. 

Speakers
avatar for Mike Linville

Mike Linville

Founder + CEO, Black Dog Marketing
Mike Linville is the Marketing expert for business owners who demand results. Through his personal coaching, training programs and "Done-For-You" marketing services, he’s here to get you on track with your marketing so you can finally build that business of your dreams. His insights... Read More →


Friday May 19, 2017 2:30pm - 3:45pm EDT
Room 202 Sheraton Myrtle Beach Convention Center

2:30pm EDT

Photography and Your Phone: It Doesn't Have To Make You Crazy!

Cell phone photography frustrating?

Don’t go buy a new phone, come to Monique’s class!

She will be reviewing basic photography rules and techniques, phone camera settings, and post processing-all on your phone or tablet.

Be sure to bring your phone as this is a hands on class. Monique will help each of you set up your phone for maximum photography enjoyment and results.




Speakers
avatar for Monique Rodriguez

Monique Rodriguez

Photographer/Owner, Silver Paw Studio
Monique is the owner of Silver Paw Studio in Loveland & Fort Collins, Colorado providing custom photography and videography for pets and their people, for businesses, and for commercial clients. Silver Paw Studio emerged from her nearly 15 years in the veterinary industry fused with... Read More →


Friday May 19, 2017 2:30pm - 3:45pm EDT
Room 206 Sheraton Myrtle Beach Convention Center

2:30pm EDT

Telling Tails: How to write and craft posts that attract, engage, and keep your audience coming back for more

How do some blogs get so many followers? Why do certain posts get shared repeatedly? Why did that tweet or photo go viral? It all starts with great content. Writing is a craft, and this session provides tips and tools that every author  — whether you’re writing short stories, blog posts, or 140-characer tweets — can use to create great stories, posts and content that grab readers and keep them coming back. In this session, you’ll learn how to target your content to your audience, how to come up with tons of ideas, the anatomy of a readable — and shareable — blog post, and the 5 Ts of writing engaging content. A special bonus: learn key differences between what cat-loving and dog-loving audiences want to read.


Speakers
avatar for Susan C. Willett

Susan C. Willett

Blogger/Writer/Communications Consultant, Award winning author
Susan C. Willett’s award-winning original stories, photography, and humor can be found on her website LifeWithDogsAndCats.com, as well as on Facebook, Twitter, Instagram, Pinterest, and YouTube. The creator — along with her pets — of Dogs and Cats Texting™, Haiku by Cat™ (and Haiku by Dog™), she shares her home with shelter dogs Lilah, Jasper, and Tucker, as well as rescued cats Dawn, Athena, E... Read More →


Friday May 19, 2017 2:30pm - 3:45pm EDT
Room 106 Sheraton Myrtle Beach Convention Center

2:30pm EDT

The Power of Engagement: How to Build it and Why it Matters

Grow your presence through powerful engagement that appeals to readers and attracts sponsors. We’ll share proactive, strategic steps that help you create a successful formula to engage your audience and grow your brand.

 


Speakers
avatar for Bernard Lima-Chavez

Bernard Lima-Chavez

Campaign Manager, BlogPaws/ The Graffiti Dog
Bernard is a deaf dog pet parent, freelance writer, and blogger. His work has appeared in many pet-related publications. Before joining BlogPaws, Bernard worked for years as a veterinary technologist in shelter medicine. He is an "Ask petMD" expert and a member of the Dog Writers... Read More →
avatar for Maggie Marton

Maggie Marton

Senior Editor, BlogPaws Social Media & Marketing
Maggie Marton is an award-winning writer immersed in the pet industry. She serves as the BlogPaws Senior Editor and contributes two columns monthly to Pet Age Magazine, as well as blog posts for several pet industry organizations and manufacturers. In 2012, she wrote Clicker Dog Training... Read More →


Friday May 19, 2017 2:30pm - 3:45pm EDT
Ballroom A

2:30pm EDT

What are you Worth in 2017? And, How to Make Brands Believe It!

You are your blog, your blog is a brand, a brand is a business.  It is with this mindset that our presentation will share helpful insight on gaining an understanding of your blog’s potential reach and influence in such a way where you can then effectively communicate that reach to brands along with identifying an appropriate rate of compensation. 

This presentation will share the factors brands are utilizing when deciding which influencers they will partner with for campaigns, including direct input from several brands.  Items such as reach, readership and engagement will be discussed along with messaging, tone and branding.   We will also talk about what it means to be your brand and how best to represent and build that online.

An overview of how to approach and present this information to brands (with examples) will be given along with some “best practices” for collaborating with brands effectively.  


Speakers
avatar for Bryn Nowell

Bryn Nowell

Blogger/Freelance Writer/Photographer, A Dog Walks into a Bar
Bryn is a lifestyle blogger who has curated A Dog Walks Into a Bar for just over a year.  Last year, her blog was selected as a “Best New Pet Blog,” finalist for the Nose-to-Nose awards at BlogPaws.  Bryn says, "My blog has focused on the two things I love: Dogs and Drinking."Bryn... Read More →
avatar for Alison Reder

Alison Reder

VP of Operations, Wayside Waifs
Alison Reder curates the healthy lifestyle and dog blog, Sarcastic Dog. The blog focuses on healthy living with your dog and rescue and advocacy work on behalf of pit bull type dogs. In the Spring of 2016, Alison reached out to several favorite brands and launched her first major sponsored campaign, The Healthy Dog, Healthy You Challenge with sponsorships... Read More →


Friday May 19, 2017 2:30pm - 3:45pm EDT
Ballroom C

4:00pm EDT

10 Digital Marketing Trends for 2017
It seems like every day there is something new going on in the world of digital marketing and blogging. In our panel presentation, we will uncover the latest trends and give listeners to the tools they need to get involved.

These topics include: Answer Box Results, Mobile-first Design, Google Amp, Paid Social (new things with LinkedIn, Facebook, and more), Live Streaming, VR, Google Home/Amazon Echo, Programmatic Buys, Voice Search, Personalization, and potentially even more.  

Speakers
avatar for Caitlin Boroden

Caitlin Boroden

Director of Digital Integration, DragonSearch
Caitlin is a Senior Digital Marketing Strategist at DragonSearch in the beautiful Hudson Valley, NY. She is fascinated by SEO, photography, puppies, and has a slight addiction to Reddit.   "I can’t get enough of the digital marketing industry and fill my days with technical audits... Read More →
avatar for Tyler Brown

Tyler Brown

Content Strategist, Dragon360
Tyler Brown balances the art of online community management, blogging, and horseback riding all in a normal day. Her teaching of SEO best practices began at Dragon360 - a digital marketing agency in New York. After an eye opening and rewarding internship, Tyler was given the opportunity... Read More →
avatar for Alex Ioanna

Alex Ioanna

Digital Advertising Strategist, Dragon360
Alex is 26 years old and lives in the Hudson Valley area of New York state. He loves hiking in the area when the weather permits and enjoys watching and analyzing film. Alex has an associates degree in communications and media arts, and a bachelors degree in Business Management. He... Read More →


Friday May 19, 2017 4:00pm - 5:15pm EDT
Room 206 Sheraton Myrtle Beach Convention Center

4:00pm EDT

Bloggers Who Code: Learn HTML + CSS. Take Control & Customize Your Site Your Way.

Looking to get comfortable with basic HTML & CSS, so you can customize your site your way? Take back control and attend this session! 

In this session, you will gain an understanding of just what exactly HTML & CSS are and what they are used for. The session will also cover major key components, so that you can easily write and understand these technical languages.  

We'll discuss what you can do with just a basic understanding and do live examples, so come prepared with your own code problems and customization dreams! We'll chat about where the magical code lives and how it might be different on various blogging platforms. 

You'll walk away with even more resources if you are ready to move on to more advanced web development as well as an understanding when you should customize, use a plugin, or even hire out for help.


Speakers
avatar for Jessica Shipman

Jessica Shipman

Blogger, Owner, Beagles & Bargains
After teaching herself HTML and CSS at age 12, Jessica went on to graduate from Cornell University with a B.S. in Information Science, Systems, and Technology where she studied Web Development and Computer Science with an emphasis on Human-Computer Interaction Design. After graduation... Read More →


Friday May 19, 2017 4:00pm - 5:15pm EDT
Ballroom A

4:00pm EDT

Canva Made Easy: Design and Visual Branding

In this session you will learn how flexible Canva truly is.

Designing assets for your blog or website and creating clear visual branding using this program is not as complicated as you might think. We will go through a few step-by-step tutorials so you can walk away knowing how to create your own worksheets or workbooks, e-books, and social media images.

Not only that, but you’ll also learn the elements of generating brand recognition across all your visual assets.

 


Speakers
avatar for Christine Jerry

Christine Jerry

Founder, 2011
Christine Jerry, Blogger & Freelance Writer & Designer, was born and raised in Hawai’i. She is now living in Arizona with her husband, 2 children, and 2 furbabies. Blogging and freelancing is not only her creative outlet, but a way to connect with other moms, who understand that... Read More →


Friday May 19, 2017 4:00pm - 5:15pm EDT
Room 202 Sheraton Myrtle Beach Convention Center

4:00pm EDT

Maximize Your Income Through Negotiation
As a lawyer, my clients frequently ask for advice on how to be a better negotiator.  In this session, I will share negotiation tactics and relay real world experiences where they have worked.  I will also discuss the most common contract terms that I see negotiated and how to maximize your income by effectively negotiating these terms.

Speakers
avatar for Jamie Lieberman

Jamie Lieberman

Partner, Hashtag Legal LLC
As the owner and found of Hashtag Legal, Jamie brings extensive experience drafting and reviewing contracts, advising clients on intellectual property issues, drafting website and mobile application terms and conditions, and negotiating on behalf of clients, coupled with a deep understanding... Read More →


Friday May 19, 2017 4:00pm - 5:15pm EDT
Ballroom C
 
Saturday, May 20
 

9:00am EDT

All Hands on Dog: Ten Touches That Could Save Your Dog's Life

In this hands-on group workshop, you will learn a ten-touch technique called the “Pettern”—a hybrid between a “petting” and a “pattern”. The Pettern is a simple, DIY pet scan that mimics petting your dog but follows a repeatable pattern of assessment. The goal? To know intimately your dog’s baseline so you can detect changes early.

We will learn the Pettern by demonstration on four-legged audience volunteers and allow ample time for Q & A. You will walk away with new knowledge that you can apply immediately.

Will practicing the Pettern make you a better pet owner? “Yes” is an understatement. It will make you a better advocate, care provider, and veterinary client. This scan saved my own dog’s life.

Choose to make your dog’s health and wellness top of mind by learning the ten touches of the Pettern at BlogPaws!


Speakers
avatar for Dr. Julie Buzby

Dr. Julie Buzby

Founder & President, Dr. Buzby's ToeGrips for Dogs
Dr. Julie Buzby graduated from Kansas State University College of Veterinary Medicine in 1997 and began her career caring for dogs, cats, and horses. To augment her Western training, she earned certification by the American Veterinary Chiropractic Association in 1998, and by the International... Read More →


Saturday May 20, 2017 9:00am - 10:15am EDT
Ballroom A

9:00am EDT

SEO for the Beginner

Feel frustrated that your traffic is not growing? Are you a newer (or even experienced) blogger that feels flustered when you hear the words “Search Engine Optimization”? Fluster no more!

In this session you will learn beginner level strategies that will help you grow and engage your audience. Find out tricks and tips you can use as soon as you get home to best target your audience with your content and learn how to make Google love you! We will break down the truths and the fallacies in the SEO world so you can put your efforts only where you need to!

We will also discuss some basic level coding topics and plugin options for Wordpress to help you improve your website. Bring your questions!


Speakers
avatar for Jill Caren

Jill Caren

Owner, 2 Dogs Media
Jill Caren is the founder of 2 Dogs Design, a New Jersey based web development and digital marketing agency that has been serving clients since 2007. Jill works alongside clients in all verticals to ensure they are getting the most visibility and reaching their target market in today’s... Read More →


Saturday May 20, 2017 9:00am - 10:15am EDT
Ballroom C

10:30am EDT

Email isn’t Dead – How to Grow & Engage Your Audience with Email Marketing
Outline:
-basic email design
-designing email with mobile in mind
-email best practices
-advanced techniques: segmentation, automation, autoresponders, list maintenance
-review of email systems
-25 ways to grow your email list
-using email + social media
-sourcing free pro images for email
-Q&A  

Bloggers can't rely on their audience to keep visiting their blog. They need to pull them in with email. Info shared can be used immediately at any level of expertise. Online resources given.  

Speakers
avatar for Kim Butler

Kim Butler

Owner, Good Dog Enterprises LLC
Kim is a serial entrepreneur who started her first company, Kim's Khocolate, at the age of eleven. She was discovered by Guy Kawasaki after she handmade 18,000 candy bars for a high school fundraising project. Guy invited her to make custom Khocolate for Apple, which led to the computer... Read More →


Saturday May 20, 2017 10:30am - 11:45am EDT
Ballroom A

10:30am EDT

SEO for the Advanced Blogger

If I told you that you could double your traffic in a year, would you believe me?

Well, it is possible and I will show you how! In this session you will learn advanced strategies for generating content ideas and writing content that wins in the search engines. We will focus on on-site strategies that can make a big difference in your search results and organic reach from content writing to markup tactics. You will also learn how to evaluate your existing analytical data to improve your existing content to beat  out the competition.

This will be an interactive session os bring your questions if you dare!


Speakers
avatar for Jill Caren

Jill Caren

Owner, 2 Dogs Media
Jill Caren is the founder of 2 Dogs Design, a New Jersey based web development and digital marketing agency that has been serving clients since 2007. Jill works alongside clients in all verticals to ensure they are getting the most visibility and reaching their target market in today’s... Read More →


Saturday May 20, 2017 10:30am - 11:45am EDT
Ballroom C