In this session, Ron will go over video techniques to take your video to wow – lighting, scrubbing the set, scripting, etc. – and include an intro with phone techniques – how to hold, using a stick/tripod, microphone, etc. He will also spend a few minutes on differences in live video (Facebook Live and Periscope) and video for editing (YouTube)
Cell phone photography frustrating?
Don’t go buy a new phone, come to Monique’s class!
She will be reviewing basic photography rules and techniques, phone camera settings, and post processing-all on your phone or tablet.
Be sure to bring your phone as this is a hands on class. Monique will help each of you set up your phone for maximum photography enjoyment and results.
How do some blogs get so many followers? Why do certain posts get shared repeatedly? Why did that tweet or photo go viral? It all starts with great content. Writing is a craft, and this session provides tips and tools that every author — whether you’re writing short stories, blog posts, or 140-characer tweets — can use to create great stories, posts and content that grab readers and keep them coming back. In this session, you’ll learn how to target your content to your audience, how to come up with tons of ideas, the anatomy of a readable — and shareable — blog post, and the 5 Ts of writing engaging content. A special bonus: learn key differences between what cat-loving and dog-loving audiences want to read.
Grow your presence through powerful engagement that appeals to readers and attracts sponsors. We’ll share proactive, strategic steps that help you create a successful formula to engage your audience and grow your brand.
You are your blog, your blog is a brand, a brand is a business. It is with this mindset that our presentation will share helpful insight on gaining an understanding of your blog’s potential reach and influence in such a way where you can then effectively communicate that reach to brands along with identifying an appropriate rate of compensation.
This presentation will share the factors brands are utilizing when deciding which influencers they will partner with for campaigns, including direct input from several brands. Items such as reach, readership and engagement will be discussed along with messaging, tone and branding. We will also talk about what it means to be your brand and how best to represent and build that online.
An overview of how to approach and present this information to brands (with examples) will be given along with some “best practices” for collaborating with brands effectively.
Looking to get comfortable with basic HTML & CSS, so you can customize your site your way? Take back control and attend this session!
In this session, you will gain an understanding of just what exactly HTML & CSS are and what they are used for. The session will also cover major key components, so that you can easily write and understand these technical languages.
We'll discuss what you can do with just a basic understanding and do live examples, so come prepared with your own code problems and customization dreams! We'll chat about where the magical code lives and how it might be different on various blogging platforms.
You'll walk away with even more resources if you are ready to move on to more advanced web development as well as an understanding when you should customize, use a plugin, or even hire out for help.
In this session you will learn how flexible Canva truly is.
Designing assets for your blog or website and creating clear visual branding using this program is not as complicated as you might think. We will go through a few step-by-step tutorials so you can walk away knowing how to create your own worksheets or workbooks, e-books, and social media images.
Not only that, but you’ll also learn the elements of generating brand recognition across all your visual assets.
In this hands-on group workshop, you will learn a ten-touch technique called the “Pettern”—a hybrid between a “petting” and a “pattern”. The Pettern is a simple, DIY pet scan that mimics petting your dog but follows a repeatable pattern of assessment. The goal? To know intimately your dog’s baseline so you can detect changes early.
We will learn the Pettern by demonstration on four-legged audience volunteers and allow ample time for Q & A. You will walk away with new knowledge that you can apply immediately.
Will practicing the Pettern make you a better pet owner? “Yes” is an understatement. It will make you a better advocate, care provider, and veterinary client. This scan saved my own dog’s life.
Choose to make your dog’s health and wellness top of mind by learning the ten touches of the Pettern at BlogPaws!
Feel frustrated that your traffic is not growing? Are you a newer (or even experienced) blogger that feels flustered when you hear the words “Search Engine Optimization”? Fluster no more!
In this session you will learn beginner level strategies that will help you grow and engage your audience. Find out tricks and tips you can use as soon as you get home to best target your audience with your content and learn how to make Google love you! We will break down the truths and the fallacies in the SEO world so you can put your efforts only where you need to!
We will also discuss some basic level coding topics and plugin options for Wordpress to help you improve your website. Bring your questions!
If I told you that you could double your traffic in a year, would you believe me?
Well, it is possible and I will show you how! In this session you will learn advanced strategies for generating content ideas and writing content that wins in the search engines. We will focus on on-site strategies that can make a big difference in your search results and organic reach from content writing to markup tactics. You will also learn how to evaluate your existing analytical data to improve your existing content to beat out the competition.
This will be an interactive session os bring your questions if you dare!
