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Thursday, May 18
 

12:00pm EDT

Branding Workshop: Create Your Blogging Brand Strategy to Stand Out and Work With the Brands You Love.

Do you want to earn more money with influencer campaigns? Do you have a clear branding strategy in place for your blog?

It’s about more than just your logo, colors, and fonts. While visual branding is important, you need to have a clear branding strategy that defines your why and the purpose of your blog.

Your personal brand plays a huge role with the brands that want to work with you to produce sponsored content. In this interactive workshop led by Aimee, Felissa, and Chloe from the BlogPaws team, you’ll learn how to create a strong branding strategy and get insider tips about what the brands are looking for when it comes to selecting influencers.  


Speakers
avatar for Aimee Beltran

Aimee Beltran

Director of Community Education, BlogPaws/Irresistible Pets
Aimee Beltran is the BlogPaws Director of Community Education. She brings over 10 years of instructional design and adult learning experience to the team. She is in charge of the Social Learning Community (SLC), an online community for pet influencers.Aimee writes two blogs: Irresistible... Read More →
avatar for Chloe DiVita

Chloe DiVita

COE, BlogPaws | Pet360 Media
Chloe is COE (aka: Chief of Everything) of BlogPaws, and the Director of Events and Programs for Pet360 Media. She works with the sales and marketing team as a key member of the product committee guiding innovation of new programs and products to help grow brand and influencer relationships... Read More →
avatar for Felissa Elfenbein

Felissa Elfenbein

BlogPaws Director of Influencer Marketing, BlogPaws
Felissa is the Director of Influencer Marketing for BlogPaws. During the day she can be found creating proposals for new campaigns, talking on the phone with sponsors, working on VIP events for the conference, and Skyping with the Pet360 Media Team.She has an MBA in Operations Management... Read More →


Thursday May 18, 2017 12:00pm - 3:00pm EDT
Room 202 Sheraton Myrtle Beach Convention Center

12:00pm EDT

Legal Do's and Don'ts/Fair Use/Copyright/Intellectual Property

This 3-hour workshop will take an in-depth look at the legal issues related to blogging and social media – particularly copyright, fair use, and the federal rules that apply to promotions and reviews. We will also discuss the First Amendment, privacy, trademark, and the rules of thumb the lawyer uses in regards to her online activities. 

The goal of this workshop is to provide real-world explanations of legal issues with tips and practical tools in the realm of blogging, vlogging, and social media with significant time dedicated to discussing questions from the audience.


Moderators
avatar for Yvonne DiVita

Yvonne DiVita

CoFounder, Your Publishing Pros
Yvonne is a Co-Founder of Your Publishing Pros. Our purpose is to help small business owners create powerful web content, make their about page speak to everyone who reads it, and to work with more women in small business on a 'book as business card.' Formerly from BlogPaws... Read More →

Speakers
avatar for Shahrina Ankhi-Krol

Shahrina Ankhi-Krol

Attorney at Law, Ankhi-Krol Law
Shahrina Ankhi-Krol is the founder of Ankhi-Krol Law, located in New York City. She works with entrepreneurs at all stages of their businesses. The firm’s practice areas include Business, Contract, Trademark, and Copyright, with a unique focus on the fashion and pet industries... Read More →
avatar for Tom Collins

Tom Collins

Lead Dog, Old Dog Learning
As a Co-Founder of BlogPaws and former Director of Education, Development & Recruiting, Tom has been a central point of contact supporting the BlogPaws community. Now retired from BlogPaws, Tom's new venture, Old Dog Learning, promises to get you unstuck when you're contemplating... Read More →


Thursday May 18, 2017 12:00pm - 3:00pm EDT
Room 206 Sheraton Myrtle Beach Convention Center
 
Saturday, May 20
 

9:00am EDT

WORKSHOP: Facebook, Pinterest, and Instagram: How To Make them WORK for YOU

Social media changes faster than Clark Kent in a phone booth. Embrace the latest changes to Facebook, Pinterest, and Instagram as three pros in these platforms show you their hands-on proven tips in social media and ways to combine these three platforms for maximum effect! 


Speakers
avatar for Carol Bryant

Carol Bryant

A BlogPaws conference perfect attendee, Carol joined the team in 2012. Carol oversees social media, marketing management, and engages with media for the brand and the conference.A dog lover of the highest order, is how Gayle King introduced Carol when she and her Cocker Spaniel, Dexter... Read More →
avatar for Ryan Carter

Ryan Carter

Founder and CEO, Parachute Media
Ryan Carter is the Founder and CEO of Parachute Media based in Nashville, Tennessee. Parachute Media is a nationally recognized and awarded social media agency providing social media strategies and creative services to medium and large sized companies. Parachute Media has been nominated... Read More →
avatar for Elizabeth Keene

Elizabeth Keene

Founder/Digital Influencer, Chronicles of Cardigan
Elizabeth Keene, based in Richmond, VA, manages three kids, two Cardigan Welsh Corgis, one toothless chihuahua, a flock of rescue cats, and often, a foster kitten. Between chores, she works as a freelance digital marketing consultant, and writes humorous things involving animals (mostly... Read More →
avatar for Kelsie McKenzie

Kelsie McKenzie

Founder, It's Dog or Nothing
Kelsie McKenzie is the owner and fur-covered girl behind the scenes of It's Dog or Nothing, a resources for 'All Things Pyrenees'. Her passion for blogging ignited when she began to experience the number of Great Pyrenees being surrendered for breed-specific traits. Kelsie has since... Read More →


Saturday May 20, 2017 9:00am - 12:00pm EDT
Room 106 Sheraton Myrtle Beach Convention Center